ADIDAS KICKS KANYE TO THE CURB

Written by on October 25, 2022

ADIDAS KICKS KANYE TO THE CURB

Shared By Peter Boykin – American Political Commentator / Citizen Journalist

 

ADIDAS KICKS KANYE TO THE CURB

 

Sportswear giant Adidas has terminated its partnership with rapper Ye, formerly known as Kanye West, following a string of antisemitic remarks made by the rapper and fashion designer.

 

Adidas released a statement saying:

 

“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

 

Ironically, the break up came just over a week after Ye said:

 

“I can say antisemitic things, and Adidas can’t drop me. Now what? Now what?”

Back up: The controversy started a few weeks back when Ye tweeted:

 

“death con 3 on JEWISH PEOPLE.”

 

He followed that up with a string of public comments attacking the “Jewish media” and “Jewish Zionists” for allegedly profiting off black people in music and sports…

 

Ye [sort of] apologized while appearing on the Piers Morgan show, saying:

 

“I feel like I caused hurt and confusion. And I’m sorry for the families of the people that had nothing to do with [his issues].”

 

The finances: Ye and Adidas’ partnership generates roughly $2 billion per year. It’s estimated that the split will result in a lost net income of $246 million for the sportswear giant in 2022.

 

Zoom out: Adidas is one of the many organizations that have split ties with Ye over his comments. The others include: Balenciaga, Vogue, and CAA [the agency that represents him]. He has also been banned from Twitter and Instagram.

 

[Source: Fox Business, Axios]

 

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