R.I.P. CNN+

Written by on April 22, 2022

R.I.P. CNN+

Shared By Peter Boykin – American Political Commentator / Citizen Journalist

 

 

CNN+ is being shut down after just three weeks, as the streaming service failed to resonate with viewers. The decision was made by Warner Bros. Discovery, CNN’s new parent company.

The timeline: This all unfolded in a matter of weeks…

🗓️ March 29: CNN+ launches

🗓️ April 8: Discovery merges with WarnerMedia [CNN parent company]

🗓️ April 12: CNN+ has less than 10,000 daily viewers

🗓️ April 21: CNN announces CNN+ will shut down

🗓️ April 30: CNN+ will officially go offline

The dollars: CNN reportedly dumped $300 million dollars into launching the failed streaming service. Plus between $100 million and $200 million in advertising.

CNN’s new CEO, Chris Licht [who replaces Jeff Zucker] told staffers it was a “uniquely sh*tty situation.”

CNN staff: Roughly 300 junior staffers were let go. But they were offered six months’ severance + first dibs on job opportunities within CNN.

This was destined to fail. What genius thought it was a good idea to take a free news station with falling ratings and try to charge people $5.99 a month for it?

[Source: CNN, NY Post, WSJ, Waking Up Right]

 

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