Written by Peter Boykin on April 22, 2022
Shared By Peter Boykin – American Political Commentator / Citizen Journalist
CNN+ is being shut down after just three weeks, as the streaming service failed to resonate with viewers. The decision was made by Warner Bros. Discovery, CNN’s new parent company.
The timeline: This all unfolded in a matter of weeks…
🗓️ March 29: CNN+ launches
🗓️ April 8: Discovery merges with WarnerMedia [CNN parent company]
🗓️ April 12: CNN+ has less than 10,000 daily viewers
🗓️ April 21: CNN announces CNN+ will shut down
🗓️ April 30: CNN+ will officially go offline
The dollars: CNN reportedly dumped $300 million dollars into launching the failed streaming service. Plus between $100 million and $200 million in advertising.
CNN’s new CEO, Chris Licht [who replaces Jeff Zucker] told staffers it was a “uniquely sh*tty situation.”
CNN staff: Roughly 300 junior staffers were let go. But they were offered six months’ severance + first dibs on job opportunities within CNN.
This was destined to fail. What genius thought it was a good idea to take a free news station with falling ratings and try to charge people $5.99 a month for it?
[Source: CNN, NY Post, WSJ, Waking Up Right]
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